Clean Deal Buying Experience. iMVP

Why Buy at First Team?

Because You Want Your Car Buying To Be Hassle-Free!

Easier: No Hassle, 100% Transparent iMVP Pricing.

Faster: Getting our fair, low price up front means no negotiating. Plus you can save even more time with Start My Deal Now online.

More Value: Your first oil change, your engine, state inspections and more are covered for life with First Team's exclusive Values for Life program.

Together, we call it First Team's Clean Deal Buying Experience

It's the faster, easier and 100% transparent way to buy and maintain your next new car!

Instant Price, Instant Savings...1 GREAT Experience!

First Team's Clean Deal Buying Experience begins with iMVP - Internet Market Value Pricing. You get a fair low price right up front, set by the Virginia market, not by us. With iMVP, First Team uses a third party source, Kelley Blue Book's Fair Market Value to automatically set our prices. No hassles, no haggling, no surprises! Compare us to Kelley Blue Book: our new car prices are LOWER at First Team!*

Our no-pressure sales team members are here to help you find the vehicle that's right for you, and your budget. If you're not completely satisfied with your purchase, our 48-Hour Bring It Back Program allows you to exchange the vehicle within 48 hours for another model. And since we want to help make sure your investment stays in top condition, First Team offers our Lifetime Parts and Labor Guarantee... never pay for the same repair twice.

Plus Values for Life: Your engine and more, covered for life!

Nearly every vehicle we sell comes with our exclusive Values for Life Program as a reward for having your vehicle serviced at First Team. Your first oil change, engine, state inspections, car washes and more are covered for LIFE!

Fast, Friendly, Fair, and 100% transparent pricing - no games, no gimmicks, no surprises.

At First Team, we believe in 100% transparent pricing. That means no games, no gimmicks, no pressure, no surprises. There are no hidden charges. We make it clear that our prices exclude tax, title, license and $647 processing fee, and that offers may be contingent on credit approval through our lenders. We will provide you with a detailed report of all expenses and make sure you understand exactly what you are getting and what you are paying for before you sign.

Unlike some other dealers, our First Team iMVP price NEVER includes military, college graduate or other rebates that are only available under certain circumstances. Those savings are available to those who qualify.

  • You will always get a fair Internet Market Value Price (iMVP), vetted by our software that utilizes KBB Fair Market Value and searches over 20,000 websites per hour to calculate your maximum savings.
  • Fast, Friendly, Fair, and 100% transparent pricing - no games, no gimmicks, no surprises. Our iMVP price is fair and accurate compared with pricing in our area and across the nation.

  • Prices backed by our $500 Low Price Guarantee. Just bring in a current bonafide offer from a Central or SW Virginia dealer showing an exact in-stock New or Pre-owned vehicle for less than our Lowest Price. We will sell you the vehicle for less, or Give You $500.
  • Posted prices do not include misleading "if you qualify only" rebates that very few buyers can actually get, like college graduate or owner loyalty rebates.
  • Most vehicles include our exclusive Values for Life program, with your engine, state inspections and more covered for life.
  • Buy with peace of mind with our 48-Hour Bring It Back program. If for any reason you are dissatisfied with your purchase, just bring it back within 48 hours and choose a different vehicle.
  • Lifetime Parts and Labor Guarantee. When you service your vehicle at first team, you'll never pay for the same service, parts or repair twice.

iMVP = Low, Fair Prices Set By The Market, Not The Dealer

First Team's Internet Market Value Pricing ensures that you will always get a fair market price, based on demand and availability. We do this with cutting-edge software that utilizes KBB Fair Market Value and polls over 20,000 websites across the country per hour. The software then calculates the best possible price in our area, and passes those savings on to you. We don't inflate our prices hoping to win a negotiating contest, and the prices you see on our website and in our advertising are the same as you'll see on the lot. That's how we make your experience at First Team fast, friendly, and fair.

Our iMVP price is easy to understand, and includes all factory rebates, cash back and other incentives as well as our dealer discount. As we said, our iMVP price does NOT include special rebates or incentives that only a few customers can qualify for.

Values for Life, Exclusively at First Team

We believe in providing our customers added value during and after the sale. That's why First Team offers Values for Life on most of our new and pre-owned vehicles. When you buy a vehicle at First Team, you can receive these services for life:

  • Your engine covered for life.*
  • Your first oil & filter change covered at 3,750 miles**
  • Your state inspections for life
  • Your multipoint courtesy inspections for life
  • Your parts and service guaranteed for life
  • Your exterior car washes for life**

All included as long as all manufacturer's suggested service is performed at First Team. That's what good people, great values is all about.

48-Hour Bring It Back Program

Buy with peace of mind: If for any reason within 48 hours (actual time) of your purchase you decide that you would prefer a different vehicle, just "Bring It Back" and select another automobile from our inventory.

Lifetime Parts and Labor Guarantee

When you service your vehicle at First Team, you'll get the benefit of our Lifetime Parts and Labor Guarantee. Never pay for the same part or repair twice - we guarantee our work for life.

Values for Life Program requires all manufacturer's suggested service must be performed at First Team Auto Mall at owner's expense, and **not available on commercial, diesel or high performance vehicles. Other exclusions may apply. **When serviced by First Team. Offers provided by Values Guaranteed, LLC, not First Team, Inc. *Prices lower than KBB Fair Market Range High. See dealer for details.